At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. This job can be based out of our Mounds View, Minnesota office or one of our Orange County, California offices.
A Day in the Life
We are looking for an experienced and passionate Senior Director of Market Development to lead the strategic development and execution of market development in Structural Heart. The perfect candidate for this role is mission driven and will continue to build and scale our direct to patient campaign and patient advocacy efforts, referral marketing, and program development efforts to break down barriers and drive patient access to our therapy. This role will also lead the development of our strategies for the launch of our biggest growth driver in the TAVR market in the next 2-3 years – the indication launch and market expansion into moderate AS. The Senior Director of Market Development will achieve these results by:
Driving commercial execution and scaling of our market development initiatives through her/his team of direct reports and globally through our regional market development teams
Establishing a comprehensive strategy for the launch of the moderate AS indication, including the incorporation of an AI technology partnership to complement the market expansion
Enhance digital marketing and AI capabilities on the market development team
Leading, developing, and building a high-performing team
The Senior Director will also be a key member of the Global Commercial Marketing leadership team and will work with all stakeholders on the team to be the voice of the market development team.
1. Develop and implement market development strategies to break down market barriers and drive patient access globally
Lead the creation and implementation of comprehensive commercial market development plan that identifies and addresses barriers to patient access to our technology
Analyze market trends, customer insights, and competitive dynamics to identify opportunities and shape strategic direction of the team’s initiatives.
Guide development of messaging and value propositions tailored to target audiences, including healthcare providers and patients. Align messaging across the various functions on the marketing team to ensure alignment across the various stakeholders in the patient pathway
2. Lead Scaling of our Direct to Patient & General Cardiology campaigns
Lead the creation of omni channel, targeted campaigns to scale our reach and influence with both patients and referral physicians
Grow our women’s heart health initiatives to increase their impact on the diagnosis and treatment of women with aortic stenosis
Launch SH first patient call center
Lead field market development team to scale organizational capacity and capabilities to develop and optimize the patient care pathway with our Heart Team customers
Develop KPIs and metrics to show impact of increasing patient access and program efficiency
4. Team Leadership and Development
Build, lead, and mentor a high-performing market development team
Provide coaching and professional development opportunities to team members, ensuring continuous growth and skill enhancement.
Promote cross-functional collaboration and serve as a role model for Medtronic’s values and leadership principles.
Enhance digital marketing and AI capabilities / know-how on the market development team
5. Stakeholder Engagement
Develop and maintain strong relationships with patient advocacy organizations, society liaisons, agency partners, and women’s heart health influencers to enhance our initiatives and our influence in the market
Partner with the US sales team and Global partners to deliver effective tools and materials that drive stakeholder engagement and therapy adoption.
Ensure compliance with regulatory and legal guidelines and company policies in all marketing activities.
Must have:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
15+ (13+ with a graduate degree) years of experience in marketing, with at least 8 years in a leadership role
Digital marketing experience.
Nice to have:
Strong business acumen
Proven record of accomplishment of developing and executing successful commercial plans for new therapies or medical technologies.
Strong understanding of healthcare markets, including reimbursement, regulatory, and clinical landscapes.
Embrace innovative technologies and strategies to enhance customer engagement and marketing effectiveness, leveraging data analytics, performance metrics, and customer insights to inform strategic planning.
Exceptional leadership and team-building skills, with experience managing and developing commercial teams. Demonstrated ability to inspire teams.
Excellent communication, analytical, and project management abilities.
Mission-driven passion for driving innovation and improving patient outcomes for SH business.
Focused on achieving measurable outcomes and driving market growth.
Experience in Structural heart
Ability to travel: 30%
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.