At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
Careers that Change Lives
Affecting 1 in 6 Americans, incontinence has a higher prevalence than vision problems or diabetes. Similarly, fecal incontinence impacts 1 in 12 adults in the U.S, more than Alzheimer’s or Asthma. Each day, millions of people worry if they’ll get through class, work or a trip to the store without an accident. In the Pelvic Health Operating Unit, our goal is to expand access to our therapies so we can help millions of people get their lives back. In this role, you will be an integral part of helping more patients get to our technology and the benefits it will provide them.
We are hiring a passionate and strategic marketer to shape the patient journey from their first interaction with Medtronic DTC campaigns to their interaction with their healthcare provider, ensuring a high-value and consistent patient experience that advances therapy awareness product understanding, and patient action. The Sr. Market Development Manager is responsible for increasing market penetration and achieving patient access growth goals. This role works closely with direct-to-consumer marketing, HCP marketing, field marketing, customer care, sales leaders, medical education, legal, compliance, marketing communications, and market development leaders in other business units.
This position will be in Minnesota. This is not a people manager role.
Responsibilities will include the following, and other duties may be assigned.
Develop and lead patient marketing strategies, from initial Medtronic DTC interaction through implant and post-implant care, to drive awareness, engagement, and adoption of therapies and products across the portfolio.
Create and execute effective DTC campaigns in conjunction with the patient marketing team
Monitor and report on DTC campaign effectiveness and impact, using data-driven insights to refine strategies and maximize patient access, engagement, and satisfaction
Create, plan, and execute multi-channel patient campaigns, including digital, print, and in-person initiatives.
Design, launch, and continuously optimize digital experiences for patients at both portfolio and product levels.
Lead cross-functional teams to develop efficient processes for patient navigation and management.
Collaborate cross-functionally with clinical, legal, sales, and product teams to ensure patient materials are accurate, compliant, and aligned with business objectives.
Develop and manage patient education asset content, distribution, inventory, and budget
Support upstream product development by gathering patient insights and feedback on current products.
Lead the patient NPS (Net Promoter Score) program by designing and implementing NPS surveys, analyzing patient feedback to identify key trends and insights, and collaborating with cross-functional teams to translate findings into targeted improvements for patient materials and marketing campaigns.
Proactively establish and maintain active, collaborative relationships with customers and field sales teams by regularly traveling to customer sites and participating in field visits; gather real-time feedback and insights to ensure these perspectives are effectively integrated into the development and refinement of patient materials.
Must Have: Minimum Requirements
Bachelor’s degree required
Minimum of 7 years of relevant experience in sales and/or marketing experience, or advanced degree with a minimum of 5 years
Nice to Have
Minimum of 2 years patient / consumer marketing experience
MBA
Experience in medical device marketing
Excellent project management skills
Strong analytical skills
Understanding of medical device regulatory and compliance guidelines
Solid experience in a large corporate environment with a complex matrix culture
Experience launching direct to consumer campaigns, or digital campaigns
Experience with agile marketing methodologies
Track record of building impactful marketing initiatives
Experience leading cross-functional teams
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.