Becton Dickinson (BD) recently completed the acquisition of the Edwards Critical Care business. This position is part of the Critical Care division, and as such will become a part of the BD organization in the future. Critical Care will operate as a separate business unit, called Advanced Patient Monitoring (APM) within BD's medical segment, aligning with BD's smart connected care approach. BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. If you are invited to interview for this position, a recruiter will provide further details about this exciting transition. Learn more about BD at bd.com
As the Senior Product Manager, Upstream Marketing, this individual will be responsible for driving the development and execution of the marketing strategy for the Advanced Patient Monitoring capital portfolio. This position will involve collaboration with relevant stakeholders to gather and synthesize feedback to develop new monitoring systems. We are looking for a dynamic, collaborative, and strategic individual who possesses strong marketing and leadership acumen. In addition, this individual will be required to develop business case analysis for new products and present these to leadership as these pertain to the capital portfolio.
Identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership
How you will make an impact:
- Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
- Collaborate with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
- Create marketing and brand plans, tools and collateral by applying knowledge of value proposition, segmentation, targeting, positioning and messaging and gain approval with appropriate stakeholders. Develop creative briefs and manage communication with one existing agency/vendor
- Collect and interpret voice of customer (VOC) in order to define product requirements
- Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
- Provide direction and guidance to smaller project teams to execute tactical marketing projects and/or initiatives
- Identify and evaluate marketing process improvements and/or course correction/course alignment opportunities
- Other Incidental Duties
What you will need: (Required)
- Bachelor's Degree plus 8 years work experience and previous related experience working in marketing or healthcare industry or
- Master's Degree or equivalent 6 years work experience and previous related experience working in marketing or healthcare industry
What else we look for: (Preferred)
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of internal and external product and market
- Extensive understanding of related aspects of marketing concepts and principles
- Ability to build and coach other’s to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
- Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
- Possess the ability to measure and track performance/success of programs/initiatives
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast-paced environment
- Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $123,000 to $174,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.